One of the defining moments of transition into adulthood is when a person stops asking parents for money. Some sense of pride kicks in and makes it difficult to ask for compensation for the mere fact of being an offspring.
Of course, shit happens and circumstances may force the once proud to swallow that pride and ask for money, and even beg for it. A genuine beggar, who does it out of need, is a defeated human. I am not going into the reasons behind it, which could be individual or societal, but the sympathy a “defeated human” generates makes the act of begging possible as it tends to pay off in cash.
Naturally, where there’s an opportunity to make money there are opportunists willing to make it. It starts at an individual or a small business level with “defeated human” acts that prey on genuine sympathy or hypocritical piety. Those going after the latter tend to congregate outside houses of worship.
Then there is institutionalized tax-deductible begging. My alma mater masters that type of begging. Since I graduated from the University of Miami 15 years ago, not a week goes by where I don’t receive at least one email from “the U” in which they ask me for money.
This past week the begging cycle was peaking with the end of the school year, so the University resorted to using multiple senders in order to bypass spam filters.
Unlike the “defeated human” model, the University doesn’t swallow its pride when begging. It flaunts it. “Hell yeah I spent all the money you gave me and I want more!”
It uses the image and accomplishments of alumni as well as those of exploited athletes as motivators for U to dish out cash to “the U”.
Three decades ago the U’s football team invented school pride. Actually, it went beyond the school’s fancy campus to involve an entire marginalized community in the ghettos of Miami. Pride evolved into swagger.
The U’s football players didn’t beg for acceptance by the racist culture dominant in the US back then. They ran, rapped and tackled their way onto the scene.
Over the past 3 decades, and partly due to the U’s swagger, US college athletics became very popular. Since it’s the US we’re talking about, popular means it’s also automatically big business…big corrupt business that exploits star athletes.
Universities used unpaid athletes to create school pride and then banked on monetizing it. The University of Miami trademarked swagger, and alumni–desperate for pride–paid up.
In one email received during the end-of-school-year blitz I am informed that the sum collected by the Momentum 2 campaign has surpassed $1.3 billion from 137,000 donors.
Nasser Al Rashid, a Saudi billionaire, contributed $10 million of that sum. A century ago, the Rashids used to rule the bulk of the Arabian Peninsula before they were ousted by the Sauds, who were backed by a British Captain that goes by the name of William Shakespear…without the e…but that’s a different exploitation story.
Let’s get back to the U.
The University of Miami, just like all the other universities, does not pay its sports stars. The creators of swagger get compensated with shitty cafeteria food and free higher education. Free higher education? Hmmmm…What a novel concept?
I guess if you didn’t see anything wrong with paying exorbitant amounts of cash for university education in the first place, then there’s no reason to think that you wouldn’t continue to pay forever just to purchase pride.